Introduction Digital Marketing is a process of promoting the business online with the help of digital media. Digital marketing is a very vast field and It has various subcategories within itself and to become a profitable digital marketer you must know the basic concept of marketing and promotion. The main concept behind digital marketing is to generate more leads and conversions for the product or the service. New students mostly confused digital marketing with sales! So let us first see what are the prerequisites of digital marketing? You must have a working computer or laptop. You must have basic knowledge of social media and search engines ( how they work. ) And an active internet connection. And that's it! Why digital marketing is so important? Before the age of the Internet era people used to market their products through newspapers and other traditional marketing strategies, but when the internet era arrived things totally changed. also read: how the internet change
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