what is digital marketing?

Introduction 

Digital Marketing is a process of promoting the business online with the help of digital media. 

Digital marketing is a very vast field and It has various subcategories within itself and to become a profitable digital marketer you must know the basic concept of marketing and promotion. The main concept behind digital marketing is to generate more leads and conversions for the product or the service. 

New students mostly confused digital marketing with sales!

So let us first see what are the prerequisites of digital marketing? 

1. You must have a working computer or laptop. 
2. You must have basic knowledge of social media and search engines ( how they work. )
3. And an active internet connection.
   

And that's it!

Why digital marketing is so important?

Before the age of the Internet era people used to market their products through newspapers and other traditional marketing strategies, but when the internet era arrived things totally changed. 

also read: how the internet changed the world!

"It is now easier to market a product or service as it was before the internet era"

Marketing before the digital era was the real struggle[old school marketing strategies], but now marketing is very easy and can be done through the laptop and that too remotely from any place.

What is the difference between digital marketing and growth hacking?

Digital marketing is mainly focused on generating leads. Whereas the growth hacking is focused on. The number of conversions. 

Leads are the contact details of potential customers for the business. Whereas conversions are the successful customers for a particular business.

So if you compare these two. 

Growth hacking is more a complex and difficult task as compared to digital marketing.

Here we are mainly focused on digital marketing. So we will give our preference to lead generation methods. 

In the further articles, we will also discuss growth hacking.

Summary

So let's sum up what we learned today,

we learned the basics of digital marketing and how to become one! We understood wh digital marketing is so important and finally the difference between growth hacking and digital marketing.

Feel free to comment with your views :)